Looking for a single source of truth in your marketing data? We explore how you can find reliable data to prove your impact

By understanding the common data discrepancies between Google Ads and Analytics, you can take action to increase the quality of...

Demonstrate the ROI of your PPC campaigns and prove that you’re attracting the right type of leads and customers. It’s...

Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true...

We asked marketing professionals for their tips on lead tracking in Google Analytics. Keep reading to see the critical analysis of their insight and what’s missing. 

Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.

Interested in legal lead generation? We walk you through our legal marketing statistics plus recommendations to get even more from your marketing.

Your paid strategy can often become a can of worms when knowing where to spend your money and how to...

We delve into the seemingly complex world of demand generation metrics and break them down in an easy-to-understand way to...

Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you're creating, but how much revenue too.

By creating a website specifically designed to capture leads, you can increase the number of potential customers that you reach...

Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.

Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!

Do you work to drive more leads? We've picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!

Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.