Attribution for Marketers

Report your impact on sales and optimise your efforts
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Marketing Attribution Process Flow
Channel Marketing Attribution report

Prioritise channels that drive results

Leads and prospects engage with your website via many different channels. With organic, paid, social and email to consider, how do you know which ones to prioritise to help support sales?

Tracking web visitors across multiple sources and visits is the missing piece of the puzzle.

Drive more revenue, not clicks

Spend hours crafting the perfect email, but not sure if that 50% open rate means they went on to buy your product or service?

Forget optimising your content for clicks and start optimising for high-quality leads and revenue.

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

How Ruler can help maximise your resources

Now Ruler isn’t going to tell you what to do. But, it will give you access to data you’ve never had before.

Data like, which marketing channels, campaigns and keywords are resulting in leads, and which leads are resulting in sales. 
So you’ll know what’s working and what isn’t. And if that email you spent hours on isn’t converting sales as part of a larger customer journey, you’ll know where to direct your effort instead. 

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh