Spend time driving new cases not attributing them

Ruler can help you make data-driven decisions that allow you to prioritise marketing channels and campaigns based on what drives new cases, not clicks.
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View leads driven by marketing

Some conversions are harder to track than others. With attribution, you can track calls, forms and live chat.

Even better, you can see how leads were driven by marketing in the tools you need it most.

Make the case for better lead quality

Ruler will store, collect and fire all of your marketing, lead and sales data where you need it. You’ll be left with one single source of truth to measure your marketing by.

Campaign Analysis Marketing Attribution

Stop wasting time on channels that don't convert

True visibility of which marketing channels and campaigns are working to drive sales helps you to make data-driven decisions.

You can spend your time working smarter, not harder on the channels that really matter.

Companies making more of their data with Ruler

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We don't just integrate with your tools,
we make them work better.

Get revenue data where you need it most, in over 1,000 apps
Google Analytics
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Google Analytics
Find the lead source data for your cases
Find out how

Get more cases with Ruler

Pinpoint which parts of their marketing work, and which parts don’t.
You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh