Drive revenue, not clicks

Drive more eCommerce sales with better optimisation and a full view of customer journeys
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Ecommerce Matketing Tech Stack

“Without Ruler, we
would have less data to show a true return on investment, so it’s hugely beneficial.”

Ash Winder
SQ Digital

SQ Digital

Attribute revenue for full customer journeys

If you work in eCommerce, you don't have too much difficulty tracking which channels drive sales. But what about the full customer journey?

Without attribution, valuable channels are missing credit.

Get an accurate ROAS for paid

Paid is a valuable resource for eCommerce. But we all know users don't click and convert.

Without marketing attribution, you're left with an unreliable ROAS. Ruler helps you credit paid whether it started, drove or closed a customer journey.

Work smarter, not harder
Find out how

View your sales from a full journey lens

Just because your sales happen online, doesn't mean it's easy to understand how your marketing is working together to drive customers.

Revenue is your most important metric. Attribute every sale and view full customer journeys to better optimise your marketing.

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh