Attribution for Marketing Directors 

Unlock your true marketing ROI and increase it
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Marketing Director Process Flow
Channel Marketing Attribution report

Maximise your marketing and your budget 

It's notoriously difficult to get sign off for marketing budget. But it needn't be.

When your team's tracking the right metrics and viewing your leads full customer journeys, you can attribute closed revenue back to your marketing.

So, you can turn off what's working, and add budget to what is.

Stop sales and marketing working in silo 

Why are your sales and marketing teams working separately? By working together, you can understand the quality of your leads, where they’re coming from, and what to do to get more. 

Creating a well-oiled machine to churn out high-quality leads isn’t difficult. But if you can’t see how an inbound call results in a sale, then you’ll never be able to optimise your marketing. 

Sales and Marketing Misalignment

How Ruler can help you plug the data gap

With marketing attribution tools like ours, you can see where your leads are coming from, understand if they’re high-quality thanks to revenue data and use this insight to make informed decisions. 

And you know what that means?
Improved sales and more revenue at a lower cost (both time and money). 

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh