Unlock which calls result in sales

Confidently prove that your marketing efforts are resulting in valuable inbound calls through Ruler's call tracking solution.
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Phone Call Tracking Ruler Analytics
Phone Call Tracking Report

View your inbound calls in one place

Track each and every inbound call. Monitor call volume, playback calls and understand how your sales team uses this channel to convert leads.

Identify which channels are driving sales via inbound calls

Call tracking is a must-have feature if you’re promoting a business number anywhere on your site. With marketing attribution, you’ll be able to view your calls as part of a full customer journey.

Live Chat Revenue Report

Form Tracking

Connect your form entries to your campaigns

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Call Tracking

Find out what campaigns make your phone ring

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Live Chat Tracking

Learn what fuels your live chat sessions

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Bring your leads into focus

Users don’t land and convert on your site straight away. It takes time to warm a website visitor into a lead and then a sale. With marketing attribution, you can get full visibility of your leads from their first interaction to their conversion. 

Unlock key data that will help you take your marketing to the next level. 

Track calls, track leads, track revenue

Ruler bridges the data for businesses using calls as lead generation. Track every inbound call, understand how marketing influenced that call and then see how much revenue is associated to that lead.
Start closing the loop in just a few steps

How call tracking with Ruler works...

Track website visitors and touchpoints  - Ruler Analytics

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

Match leads to marketing - Ruler Analytics
Close the Loop Ruler Analytics

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale. 

In Ruler, you'll be able to switch between attribution models to find one that works best for you.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh

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