Capture every conversation and conversion

Track live chat sessions on your website to get full visibility of your leads and how live chat can drive revenue.
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Live Chat window tracked via Ruler Analytics
Live Chat Tracking Report Ruler Analytics

Track conversations and conversions

Live chat is a tool often used by leads when they want more information, but don't want to share their contact details.

With Ruler, you can track conversations and conversions and fire them right to your CRM.

Get more than vanity metrics

Understanding metrics like numbers of chat and average chat time is great. But what does it tell you? Very little when it comes to understanding how live chat contributes to sales. 

Understand the role live chat plays and see how it influences purchase decisions.

Live Chat Revenue Report

Reveal full customer journeys

Imagine if you could view full customer journeys and how channels and campaigns worked together to drive users down the funnel?

Attribution allows you to see each and every touchpoint, including conversions like live chat.
Understand the role live chat plays and see how it influences purchase decisions.

Track live chat, track leads, track revenue

Ruler bridges the data gap for companies using live chat to drive website users down their customer journey. Track every conversation, understand how marketing influences live chat and track how much revenue it brings in.
Start closing the loop in just a few steps

How live chat tracking with Ruler works...

Track website visitors and touchpoints  - Ruler Analytics

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

Match leads to marketing - Ruler Analytics
Close the Loop Ruler Analytics

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale. 

In Ruler, you'll be able to switch between attribution models to find one that works best for you.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh

What's true data visibility worth to you and your business?

No minimum term contracts. Personalised support to suit your needs.

Simple to setup, effortless to maintain.

Get Started