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60+ Experts Share Their Tips for Measuring Marketing Campaign Success
Measure the success of your marketing campaigns and determine which tactics are most effective at driving qualified leads and revenue....
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ROI vs ROAS: What is The Better Metric?
Choosing the right metrics can be a challenge. We compare ROI vs ROAS to see which you should be using...
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How to Measure and Track the Impact of your Ads on Revenue
Track your ad effectiveness the right way and gain better insights to drive higher-converting leads at a lower cost. Tracking...
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Marketing Metrics You Should Already Be Tracking in 2023
Measure your success and prove your impact with the right marketing metrics. Marketing metrics are essential for guiding organisations towards...
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10 Digital Marketing Reporting Tools and Software to Consider in 2023
Track performance and gain powerful insights about your campaigns with these digital marketing reporting tools. Measuring your marketing is key...
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How to Calculate Customer Lifetime Value
It’s easier and cheaper to sell more to existing customers than to obtain new ones. We show you how to...
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17 Legal Marketing Statistics You Need to Know in 2023
Looking for legal marketing statistics to help you outperform your competitors? We analysed millions of data points to bring you the best legal stats.
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How to Measure Your LinkedIn Ad Campaign Performance
Track your LinkedIn ad campaign performance the right way and gain better insights to drive higher-converting leads at a lower...
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How to Better Manage Your Marketing Budget
Extensive research and having clear marketing goals, among others, will help you manage your marketing budget, especially if you’re in...
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How to Calculate the ROI of a Marketing Campaign
Looking to work out the ROI of your marketing campaigns? We show you how to set up a proper reporting...
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8 Important Metrics Every E-Commerce Business Should Track
Ecommerce metrics let you know your business strategy’s direction and whether they align with your goals. Tracking metrics for your...
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6 Tips on How to Increase Customer Lifetime Value
Acquiring new customers is crucial but do not ignore your existing ones. Target your current customers and increase your customer...
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17 Automotive Marketing Statistics You Need to Know in 2023
2022 will be a tough year for competition in the automotive industry. We analysed millions of datapoints to find key automotive marketing statistics. Get ahead of your competitors with key insight into conversion trends and stats.
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