Attribute Pipedrive Sales data to Marketing Activity with Ruler Analytics.

Overview of integration

Pipedrive is a CRM solution built by sales people for sales people. The platform has numerous features such as automation, communication tracking, notifications, chatbots and form builders. Pipeline also features a mobile application for those who need their knowledge to-go.

Pass closed revenue from Pipedrive back into Google Analytics & Google AdWords automatically with no code required.

You can synchronise Ruler Analytics with Pipedrive CRM in order to set up a flow of data between the platforms. You will gain an end-to-end visibility of your sales process, from the lead generation activity to the moment when your deals are won.

Key benefits

Integrating Pipedrive with Ruler Analytics is a great way to supercharge your marketing stack. You'll be able to get even more data from your CRM for your sales and marketing teams.

Here are just a few benefits you can expect: 

  • Sales and marketing data aligned in a single view
  • Empower sales team with lead intelligence
  • Evidence the effectiveness of marketing campaigns to drive both leads and revenue
  • Visibility of impact of marketing activity across the sales cycle
  • Close the loop between marketing and sales

Key features

Enrich your sales leads

With marketing attribution in place, you can send accurate lead source data straight to Pipedrive. But that's not all. Given Ruler tracks every touchpoint, you'll be able to see exactly what leads have engaged with and when. This will give your sales team greater intelligence on prospects.

Evidence marketing impact

Proving ROI is hard. Many marketers struggle with it. But with Ruler connected to Pipedrive, closed revenue from deals will be automatically scraped and fired over to your chosen analytics tools. There, it'll be automatically attributed to your influencing marketing channels, campaigns, ads and even keywords. This will give you a definitive value on the investment into your marketing.

Align your sales and marketing teams

When sales teams use Pipedrive to nurture leads, and marketing teams use it to track MQLs, there's always going to be a disconnect.

With attribution in place, you can reduce the difficulty these teams will have to align. They'll have shared KPIs, targets and tools to chase the one metric that matters: revenue.