Marketing Attribution for CMOs 

Maximise your resources, optimise your marketing
Book a DemoContact Sales >
CMO Marketing Attribution Process Flow
Channel Marketing Attribution report

Reporting on marketing’s impact on the bottom line

An ideal scenario for a CMO is where they can confidently say "our marketing team has generated 300 sales this month resulting in $100,000 in revenue, at a cost of $50,000" at a senior management meeting.

But you're probably struggling to justify your budget and your marketing team is likely struggling to prove how marketing directly impacts sales.

Stop reporting on marketing's potential

What if, instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels.

Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.

Maximise your marketing resources
Find out how

How Ruler can help maximise your resources

Identify how many leads, and how many sales, marketing is bringing in as well as issues that need troubleshooting.

Grow your sales and revenue at a lower cost.

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls”
Victoria Foster
Dylan Walsh - Circleloop
“Optimisation of campaigns and landing pages since introducing Ruler has seen a 155% year on year increase in conversion rates, with 54% increase in conversions attributed to Google Paid activity.”
Dylan Walsh