Smarter marketing for you and your clients

Ruler can help you prove your campaign success, and you can use that data to sell to new clients.
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Agency Marketing Tech Stack

“Without Ruler, we
would have less data to show a true return on investment, so it’s hugely beneficial.”

Ash Winder
SQ Digital

SQ Digital

Present the impact of your campaigns

Forget asking your client how business is going. With Ruler, you'll be able to see it for yourself.

Even better, you'll know which channels and campaigns are driving the best results.

Client Marketing Attribution Reporting Management

Manage all your clients from one dashboard

With just one login, you will be able to access every one of your client's data.

Quickly find insights so you can make data-driven decisions that will improve client success.

Earn more revenue from clients

As clients gain trust in your abilities to deliver them leads that turn into customers, they will be more willing to commit to higher budgets.

Plus, enjoy special monthly incentives to introduce your clients to the platform.

Don't just subscribe, partner with us

We work hard to create the best software we can. But we're also passionate about helping our users grow their agencies.

As well as our software, we provide bespoke training, ongoing support, and all of the tools you need to help grow and succeed.

How Ruler works

Track your leads

Anonymous people visit your website from different sources and keywords.

Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords

Matching conversions

Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints

Conversion Tracking and Marketing Attribution


The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.

Close the loop

Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.

The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

Marketing professionals from organisations across the world in a wide range of industries are reaping the rewards that Ruler’s marketing attribution solution can provide.
Victoria Foster - Hitsearch
“With the help of Ruler we were able to start tracking the source of calls, and saw that channels such as paid were responsible for 91% of all calls
Victoria Foster
Colin Dargue Clickoo
“Access to additional data through Ruler has allowed us to make data-driven decisions and helped us to improve client confidence in our digital strategy.”

Colin Dargue