It's notoriously difficult to get sign off for marketing budget. But it needn't be.
When your team's tracking the right metrics and viewing your leads full customer journeys, you can attribute closed revenue back to your marketing.
So, you can turn off what's working, and add budget to what is.
Why are your sales and marketing teams working separately? By working together, you can understand the quality of your leads, where they’re coming from, and what to do to get more.
Creating a well-oiled machine to churn out high-quality leads isn’t difficult. But if you can’t see how an inbound call results in a sale, then you’ll never be able to optimise your marketing.
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.