Olark

Olark, a live chat application allows businesses to integrate live chat functionality directly into their website. Whether you’re looking for sales or customer service support, Olark provides you with the technology to reach your website visitors as and when they need.

Understand live chat usage; sales or customer service
Find training opportunities for sales staff that aren’t converting as frequently
Understand the role live chat has within a full customer journey
Optimise your marketing to drive sessions that will result in more conversions
Calculate your true marketing ROI

Ruler Analytics integrates with Olark and is easy to set up. Once installed, this integration can allow you to report on the success of your live chat and understand the role it plays in your customer journey.
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You will be able to track live chat sessions, including which channels drive the most sessions, and understand what impact live chat has on conversion rate as we can attribute live chat through multi-attribution models.

This all means you can grow your understanding of your marketing impacts, and optimise your campaigns to drive sessions that you know will result in conversions.