Last Click Attribution | Ruler Analytics https://www.ruleranalytics.com/blog/category/click-attribution/ Marketing Measurement Analytics Tue, 07 Nov 2023 16:48:49 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.4 How to Prepare for the Death of Third-Party Cookies https://www.ruleranalytics.com/blog/click-attribution/third-party-cookies/ Wed, 18 Oct 2023 10:33:00 +0000 https://www.ruleranalytics.com/?p=19492 Wondering about the future of third-party cookies? We share all you need to know on cookies, plus how best to prepare for the phase-out of 3rd party cookies

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]]> What is Multi-Touch Attribution and How Does it Work? https://www.ruleranalytics.com/blog/click-attribution/multi-touch-attribution/ Wed, 18 Oct 2023 08:00:00 +0000 https://www.ruleranalytics.com/?p=12184 Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.

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]]> How to Collect First-Party Data in a Cookieless World https://www.ruleranalytics.com/blog/click-attribution/first-party-data/ Tue, 17 Oct 2023 15:30:48 +0000 https://www.ruleranalytics.com/?p=23694 With the death of the third-party cookie, marketers need to pivot and start collecting first-party data so they can continue...

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]]> Guide to Creating and Tracking a B2B Customer Journey https://www.ruleranalytics.com/blog/click-attribution/b2b-customer-journey/ Sun, 15 Oct 2023 08:00:00 +0000 https://www.ruleranalytics.com/?p=24528 Understanding your B2B customer journey could help you optimise your budget, drive more results and better understand your customers.  91%...

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]]> What is Salesforce Campaign Influence? (+ an Easier Way to Attribute Marketing Revenue) https://www.ruleranalytics.com/blog/click-attribution/salesforce-influence-and-attribution/ Mon, 18 Sep 2023 13:00:00 +0000 https://www.ruleranalytics.com/?p=12987 Want to learn more about campaign influence in Salesforce and what you can use it for? Read our complete guide to learn how to get more out of your CRM.

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]]> What is Call Attribution and How to Get Started  https://www.ruleranalytics.com/blog/click-attribution/call-attribution/ Mon, 20 Mar 2023 09:00:00 +0000 https://www.ruleranalytics.com/?p=24710 Measure the results from your marketing campaigns more efficiently with call attribution software and see how you can get the...

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]]> What is Data-Driven Attribution and Why it Matters More Than Ever https://www.ruleranalytics.com/blog/click-attribution/data-driven-attribution/ https://www.ruleranalytics.com/blog/click-attribution/data-driven-attribution/#comments Thu, 23 Feb 2023 11:20:00 +0000 https://www.ruleranalytics.com/?p=23020 Looking to learn more about data-driven attribution in Google Ads and Analytics? Our guide explains all, plus how to view more marketing data.

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]]> https://www.ruleranalytics.com/blog/click-attribution/data-driven-attribution/feed/ 1 What is Full-Funnel Attribution and How to Get Started https://www.ruleranalytics.com/blog/click-attribution/full-funnel-attribution/ Wed, 22 Feb 2023 12:00:00 +0000 https://www.ruleranalytics.com/?p=23703 Measure the impact of your marketing on sales and revenue with full-funnel attribution tracking.  Sales and marketing teams have more...

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]]> What is Multi-Channel Attribution and How to Get Started https://www.ruleranalytics.com/blog/click-attribution/multi-channel-attribution/ Thu, 16 Feb 2023 09:00:00 +0000 https://www.ruleranalytics.com/?p=13492 Track which touchpoints generate the most value and how they relate to your overall marketing ROI with multi-channel attribution. Multi-channel...

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]]> Marketo Reporting and Attribution Alternative for 2023 https://www.ruleranalytics.com/blog/click-attribution/marketo-alternative/ Sun, 11 Dec 2022 09:00:00 +0000 https://www.ruleranalytics.com/?p=17306 Looking for an alternative to Marketo but want to keep attribution and reporting top of mind? We compare Marketo and Ruler Analytics: an affordable alternative to their attribution arm, Bizible.

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