Analytics | Ruler Analytics https://www.ruleranalytics.com/blog/category/analytics/ Marketing Measurement Analytics Wed, 08 Nov 2023 16:33:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.4 12 Marketing Attribution Software and Tools for 2024 https://www.ruleranalytics.com/blog/analytics/marketing-attribution-software/ https://www.ruleranalytics.com/blog/analytics/marketing-attribution-software/#comments Wed, 08 Nov 2023 10:55:44 +0000 https://www.ruleranalytics.com/?p=11514 Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you'll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.

The post 12 Marketing Attribution Software and Tools for 2024 appeared first on Ruler Analytics.

]]> https://www.ruleranalytics.com/blog/analytics/marketing-attribution-software/feed/ 1 5 ROI Tools to Measure Marketing Success in 2024 https://www.ruleranalytics.com/blog/analytics/marketing-roi-tool/ https://www.ruleranalytics.com/blog/analytics/marketing-roi-tool/#comments Thu, 05 Oct 2023 08:00:00 +0000 https://www.ruleranalytics.com/?p=22665 Prove marketing effectiveness and demonstrate value to your executive team with these ROI tools.  Marketers are under intensifying pressure to...

The post 5 ROI Tools to Measure Marketing Success in 2024 appeared first on Ruler Analytics.

]]> https://www.ruleranalytics.com/blog/analytics/marketing-roi-tool/feed/ 1 Why Facebook Ads Doesn’t Match Google Analytics 4 (+ How to Fix it) https://www.ruleranalytics.com/blog/analytics/facebook-ads-google-analytics-discrepancy/ Thu, 31 Aug 2023 07:04:00 +0000 https://www.ruleranalytics.com/?p=14278 We’re going to show you a few methods that you can put in place to help resolve the inconsistencies between...

The post Why Facebook Ads Doesn’t Match Google Analytics 4 (+ How to Fix it) appeared first on Ruler Analytics.

]]> What is Marketing Mix Modeling? The Future of Marketing Measurement https://www.ruleranalytics.com/blog/analytics/marketing-mix-modelling/ Mon, 07 Aug 2023 08:43:00 +0000 https://www.ruleranalytics.com/?p=11616 We’re going to show you how marketing mix modeling works, why it’s needed, plus the pros and cons of using...

The post What is Marketing Mix Modeling? The Future of Marketing Measurement appeared first on Ruler Analytics.

]]> Funnel Analytics: The Essential Guide for Marketers in 2023 https://www.ruleranalytics.com/blog/analytics/funnel-analytics/ Fri, 28 Jul 2023 11:45:28 +0000 https://www.ruleranalytics.com/?p=24907 Mastering funnel analytics: Unleash 2023’s Marketing Potential with Advanced Insights and Optimal Conversion Strategies. In an age where digital data...

The post Funnel Analytics: The Essential Guide for Marketers in 2023 appeared first on Ruler Analytics.

]]> Setting up Google Analytics 4 with Google Tag Manager https://www.ruleranalytics.com/blog/analytics/google-tag-manager-ga4/ Wed, 21 Jun 2023 11:28:41 +0000 https://www.ruleranalytics.com/?p=24888 Set up Google Analytics 4 with Google Tag Manager and generate more accurate insights into your website visitors and marketing...

The post Setting up Google Analytics 4 with Google Tag Manager appeared first on Ruler Analytics.

]]> Why Google is Sunsetting Attribution Models from Google Ads and GA4 https://www.ruleranalytics.com/blog/analytics/google-sunsets-attribution-models/ Fri, 16 Jun 2023 11:37:24 +0000 https://www.ruleranalytics.com/?p=24860 Google to remove four attribution models (first click, linear, time decay, and position-based) in Google Ads and GA4 from September...

The post Why Google is Sunsetting Attribution Models from Google Ads and GA4 appeared first on Ruler Analytics.

]]> Complete Guide to Events in Google Analytics 4 https://www.ruleranalytics.com/blog/analytics/events-in-google-analytics-4/ Thu, 08 Jun 2023 08:00:00 +0000 https://www.ruleranalytics.com/?p=24299 Discover more about events in Google Analytics 4 including the different types of events, how to create them and more. ...

The post Complete Guide to Events in Google Analytics 4 appeared first on Ruler Analytics.

]]> How to Track and Attribute Marketing Revenue in Google Analytics 4 https://www.ruleranalytics.com/blog/analytics/google-analytics-revenue/ Wed, 24 May 2023 15:00:00 +0000 https://www.ruleranalytics.com/?p=13065 Become better equipped to track marketing revenue in Google Analytics 4 and start making better decisions about where to spend...

The post How to Track and Attribute Marketing Revenue in Google Analytics 4 appeared first on Ruler Analytics.

]]> 6 Limitations of Google Analytics 4 and How to Overcome Them https://www.ruleranalytics.com/blog/analytics/limitations-google-analytics/ Fri, 19 May 2023 08:00:00 +0000 https://www.ruleranalytics.com/?p=22440 Google Analytics is an absolute must for marketers looking to understand how users engage with your pages, blogs and site as a whole. We explore the limitations of Google Analytics and how you can overcome these limitations. 

The post 6 Limitations of Google Analytics 4 and How to Overcome Them appeared first on Ruler Analytics.

]]>