PPC Marketing | Ruler Analytics https://www.ruleranalytics.com/blog/category/ppc/ Marketing Measurement Analytics Fri, 27 Oct 2023 09:48:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.4 Why Google Ads Doesn’t Match Google Analytics (+ How to Fix it) https://www.ruleranalytics.com/blog/ppc/google-ads-and-analytics-discrepancy/ Mon, 16 Oct 2023 10:43:46 +0000 https://www.ruleranalytics.com/?p=19517 By understanding the common data discrepancies between Google Ads and Analytics, you can take action to increase the quality of...

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]]> How to Measure the ROI of PPC (Tips From the Experts) https://www.ruleranalytics.com/blog/ppc/ppc-roi/ Sun, 08 Oct 2023 17:01:00 +0000 https://www.ruleranalytics.com/?p=23032 Demonstrate the ROI of your PPC campaigns and prove that you’re attracting the right type of leads and customers. It’s...

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]]> Asking Important Questions About Your Paid Strategy https://www.ruleranalytics.com/blog/ppc/paid-strategy/ Wed, 28 Dec 2022 09:00:00 +0000 https://www.ruleranalytics.com/?p=24506 Your paid strategy can often become a can of worms when knowing where to spend your money and how to...

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]]> Call Tracking Metrics: Top 6 Metrics for Inbound Calls https://www.ruleranalytics.com/blog/ppc/call-tracking-metrics/ Mon, 28 Nov 2022 09:00:00 +0000 https://www.ruleranalytics.com/?p=2080 Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.

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]]> How to Optimise your PPC Budget https://www.ruleranalytics.com/blog/ppc/optimise-ppc-budget/ Fri, 11 Nov 2022 09:00:00 +0000 https://www.ruleranalytics.com/?p=14964 Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!

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]]> What is a PPC Report and How to Build One https://www.ruleranalytics.com/blog/ppc/ppc-reports-clients/ Tue, 25 Oct 2022 08:00:00 +0000 https://www.ruleranalytics.com/?p=15224 Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.

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]]> How to Track and Scale Your PPC Performance in 2023 https://www.ruleranalytics.com/blog/ppc/ppc-performance/ Thu, 13 Oct 2022 08:00:00 +0000 https://www.ruleranalytics.com/?p=24158 By scaling PPC performance, you can be sure that your spend on PPC is bringing business growth. Pay per click...

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]]> How to Track Conversions & Leads From Google Ads https://www.ruleranalytics.com/blog/ppc/google-ads-conversion-tracking/ Mon, 13 Jun 2022 20:34:11 +0000 https://www.ruleranalytics.com/?p=23818 Tracking leads from Google Ads is essential to ensure you’re measuring the impact of your paid campaigns.  So your Google...

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]]> PPC Conversion Tracking: A Complete Guide https://www.ruleranalytics.com/blog/ppc/ppc-conversion-tracking/ Mon, 13 Jun 2022 08:00:00 +0000 https://www.ruleranalytics.com/?p=14491 Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.

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]]> A Complete Guide to Google’s Call-Only Ads https://www.ruleranalytics.com/blog/ppc/call-only-ads-adwords/ https://www.ruleranalytics.com/blog/ppc/call-only-ads-adwords/#comments Fri, 29 Apr 2022 08:00:00 +0000 https://www.ruleranalytics.com/?p=3785 Want to learn more about call-only ads? We share the detail on this ad type including what it is, how to generate more calls and even tips on setting them up and getting more from your campaigns.

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