Comments on: What is Marketing Attribution? A Guide to Models, Tools and Benefits https://www.ruleranalytics.com/blog/click-attribution/marketing-attribution-guide/ Marketing Measurement Analytics Tue, 20 Sep 2022 08:14:07 +0000 hourly 1 https://wordpress.org/?v=6.1.4 By: B2B Marketing Statistics: 90+ Statistics Every Marketer Needs to Know - Ruler Analytics https://www.ruleranalytics.com/blog/click-attribution/marketing-attribution-guide/#comment-749 Wed, 13 Oct 2021 12:32:42 +0000 https://www.ruleranalytics.com/?p=17689#comment-749 […] Single-touch marketing attribution models were the go-to for marketers to attribute revenue. But, as the customer journey grows and becomes more complicated, single-touch has become less effective and accurate. […]

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